Close this search box.
Close this search box.

Promote your business event on social networks to have a greater reach

Tips para promover un evento empresarial en redes sociales.

Síguenos en:

Promoting a business event on social networks can be very beneficial, this way your event can reach more people, tips on how to do it here. In the organization of large events there are several steps that you must follow first, if your event is a beauty fair, a congress or an exhibition to launch a brand, the ideal is that the invitation is made massively.

A business event on social networks becomes a very well attended event, that is one of the goals for this type of event. The best tool we have to promote them is social networks. Stick around and find out why.

Types of events that can be promoted on social media

One of the characteristics of a business event on social networks is that it focuses on having great attendance. In these events, different brands, services or products are usually presented to the general public. The types of business events with these characteristics must have good planning and organization. Not all events are promoted on social networks, one of the events that is presented in a massive way is:
  • Business fairs: They are usually fairs for entrepreneurship, beauty, work, housing or whatever is required according to the objective of each company.
  • Business conferences: These are held to expose technological advances, environmental issues, scientific or industrial advances to the public, they are done in order to keep the business community updated.
  • Business exhibitions: As well as beauty exhibitions where products and services from the business sector are presented, it is an excellent setting for public relations and commercial business.
These are the types of events that are carried out in a massive way so that all types of public attend. To obtain the expected results, good planning and logistics personnel for events are needed, which is what every successful event needs.

Plan ahead to be able to have a greater presence in networks

Any business event on social networks requires time to be carried out. One way to do it is to generate expectation on each platform. As the days go by, information about the event that generates motivation must be delivered. With this type of business event in social networks, care must be taken, the planning and selection of the place must be rigorous, promoting the event in networks can generate too much attendance, you must have the capacity of everything.
An invitation to a large event must be made with an advertising piece promoted on social networks, publish with time to have reach.
Getting event organizers is the best decision, no matter how much time you plan an event with if you don’t have the necessary help and suppliers. A good supplier will accompany you during the planning and development of the event

Define the venue for the event

The choice of the place depends on the type of event you are going to do, if your company needs to hold a business fair to present different brands or products, it is better that you choose locations with large spaces. The types of spacious event rooms or with outdoor spaces are ideal for large events. Before choosing a good room or location, make sure it has a good location, we don’t want your attendees to get lost along the way.
Being a massive event, we do not recommend offering catering for events, it is better to have stands or awnings where entrepreneurs can sell food.
To protect attendees from the sun and rain, you can look for tent rentals for events, yes, locate them in strategic areas so that your business event on social networks looks more organized. If you are going to hire a space for events, you must do this before starting to promote the event on social networks.  
evento empresarial en redes sociales

Choose the target audience for the event

Even if it is a business event on social networks, you need to know who you are going to direct it to, that it is massive does not mean that all kinds of people should go, if your company sells beauty products, you should target it mostly to women.

We know that men are already more aware of personal care, but those who consume this type of product the most are women. Segmenting the type of clients is decisive for the success of your event.

We recommend using registration forms so that you have an estimate of how many people will attend the event. Ask in a section of the form what their favorite brand products are, so you will know which one to promote more strongly.

Live broadcast on social networks the day of the event

Promoting a business event on social networks must be done in two stages, before and during the event, choose suitable personnel to broadcast live for the public that has not yet decided to attend.

It is a way to show your event to other companies who may be interested in investing or strategically allying with your company. For everything to go well it is important that you hire a sound company for events.

Surely you wonder why a sound company? The answer is simple, because you have to address many people, having bad sound or not having it can generate misinformation and confusion among attendees.

Keep in mind that like any event, there must be music that sets the scene, be careful that it is not loud, the idea is that it be heard in the background, many people are frustrated by the echo of many people speaking at the same time.

Hire event organizers so that everything goes as you expect

The fact that it is a business event on social networks does not mean that it must be 100% virtual, especially for events where product or brand launches are made, it is not the same to show the public something virtually as it is in person.

To carry out any type of event, what must be done is to hire quality providers. It is recommended to find event organizers that have all the appropriate providers at once.

The first thing to do is select a rental room for events or a location that has all the necessary features to hold a large event.

Event organizers will accompany you throughout the design and architecture process. Few organizers have everything you need for the event, so finding them is not easy.

Don’t worry, at Wink Eventos you will find the ideal supplier with everything your event requires, you don’t have to look for suppliers here or there because with Wink you have everything.

Get ideal locations, furniture and logistics for your event on social networks with Wink.

contrata organizadores de eventos

Holding a business event on social networks with a good event organizer is easier and you know it, at Wink Events we know every need for a business event.

We take care of everything from the decoration and location to the sound and lighting, visit our website and find out all the services we have for your business events here. Look no further, with Wink you have it all.

También puedes leer

Preparamos todo para tu boda de destino en Bogotá

¡Queremos que tu boda sea inolvidable!

Para eso te ofrecemos un plan personalizado, integral y a la medida que te libere de todo el estrés. ¡Contáctanos y te contamos todo!